Session 1 – Search Engine Optimisation

Welcome, Introduction and Course Agenda
What is Search Engine Optimisation (SEO)
Search Engines, who to focus on and their market share
Site Indexing, Spiders / Robots
SERPs
Organic Ranking Factors
Google Page Rank
The Set Up – Setting your PC / Laptop us as an SEO Consultant would
SEO Tools (Free & Paid)
Firefox as an SEO Tool

Session 2 – On-Page / On-Site Optimisation & Ranking Factors

Domains, Sub-Domains, Folders and URL structures (inc. URL rewriting)
Structure of a Web Page
Head section (Inc. meta data structure & robots)
Body section (Inc H Tags, Keyword Density, Contextual Linking, Internal Linking, Alt tags, Content Structure & Semantics
etc)
The ‘Perfect’ Web Page
Other site files for SEO (Inc Robots.txt, Htaccess & Sitemaps)
Duplicate Content Issues
Grey and Black Hat Techniques

Session 3 – Off Page Optimisation & Ranking Factors

External Linking Structure (Back links)
The ‘Do Follow’ & The ‘No Follow’
Link Building (Inc, one way, reciprocal, 3 way linking)
Link Baiting (Inc Pillar Articles & Viral Content)
Social Media & Link Building
Directories (top level, mid level and bottom level submissions)

Session 4 – SEO Strategy Planning, Implementation & Reporting

Keyword Research
Bringing it all together
Reviewing the Website / Webpage
Creating an SEO Report / Review of a Website / Webpage
Planning and Implementing an SEO strategy based on your review
Standard Reports & Benchmarking

Session 5 – Google

Google External Keyword Tool
Implementing Google Webmaster Tools & Analytics
Google Analytics Filters and Advance Segmentation
Google Places

Templates & Resources to take away

Free Access to my members only area!
SEO Cheat Sheet
SEO Report Card
Professional SEO Sample Contracts (worth in excess of £500) Perfect for the SEO Consultant
Sample Robots.txt files & Htaccess files
Terminology / Glossary
Course Notes & Access to web videos of all parts of the day for review.