One of my clients sent me an email saying there ads had stopped running and could i look into it as a matter of urgency. Well there ads were still running and reading the email you could tell it was a scam phishing email.

Things that stuck out were the…

1. Poor grammar (mine is shocking but not as bas as theres lol)

2. The link to Google Adwords – it was to another domain (yes it contained the word Google but only use the official Google adwords page to access your adwords account and not links in emails!)

3. The fact that it asked me to tell them if i thought they were wrong, Google never ask you this.

So be careful and only ever login through the proper Google Adwords home page

heres a snapshot of the email

I need an A4 front cover designed for my new brochure please
i’ll attach my logo and images to this post

it needs on the front several things…

• Logo
• Business Name
• Website address
• Email address
• Business Address
• business link select supply logo
• adwords qualified logo
• analytics qualified logo
• w3schools qualified logo

looking forward to seeing you designs!

here’s a link to all the images

correct business address text is

• ChriSEO Ltd
• Blythe Valley Business Park
• Central Boulevard
• Solihull
• West Midlands
• B90 8AG
• Tel 0800 112 0022
• email support@chriseo.co.uk

As well as SEO, I also teach wordpress, a great platform to blog on or build websites on, Magento, a kick ass ecommerce platform, HTML & CSS, awesome course for the hands on SEO and several other courses designed to help businesses suceed online.

& as part of my home page redevelopment i’ve added a short little comic strip, see below

I want you to be successful online through your natural SEO as well as through your SEM, your search engine marekting PPC campaigns.
These vouchers can only be used on new PPC campaigns.

If you attend one of my adwords or SEO courses you’ll learn top tips on how to maximise your PPC spend as well as receive your free £50 voucher.

I offer courses UK wide for individuals, small groups and businesses, so get in touch today and see how i can help you increase your success online.

**** **** ****

Search Marketing Expo (SMX) Advanced London 2011 – Chris Sherman, Executive Director of Search Engine Land, announced as keynote speaker.

Third Door Media announces Chris Sherman, executive director of Search Engine Land, as keynote speaker for SMX Advanced London 2011.

March 21, 2011 — Third Door Media today announced that Chris Sherman, Executive Director of Search Engine Land, the creative force behind programs for Search Marketing Expo events around the world will be keynote speaker at SMX Advanced London 2011.

SMX Advanced London

Chris Sherman has analysed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind programs for Search Marketing Expo events around the world, he is also the author of several books on search marketing and technologies, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 to 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Matthew Finlay, Managing Director, Rising Media, says “We are delighted to have Chris keynote at SMX Advanced London 2011. It will give our delegates a rare chance to be able to hear and interact with one of the key influencers in the world of search marketing”.

SMX Advanced London will take place on 16/17 May 2011 at The Millennium Gloucester Hotel and Conference Centre. SMX Advanced London is produced in association with specialist business event producer Rising Media.

SMX Advanced London will be held over two days and will cover cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing, landing page conversions and more.

Sign up by 15th April to make savings of up to £300 with the Early Bird Offer. Bring a colleague and combine this discount with the Bring the Team offer, saving you a further £100 on each additional attendee registered at the same time from the same company.

International Search Summit

This year the International Search Summit is being co-located with SMX Advanced. The agenda for ISS is now also available online. If you run international search campaigns then you need to attend ISS too and make great savings with the special combo pass rates.

About Search Marketing Expo

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City) SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Paris, SMX Stockholm, SMX Sydney and SMX Toronto.
Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

About Rising Media
Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, UK, Germany, France and Sweden.

We’ll be promoting our SEO training and support services and will be offering special promotions only available to new startups. Come along and see us on stand 287.

Here’s the expo spiel…

ChriSEO’s comprehensive SEO packages are designed with start-ups in mind, offering a unique combination of training, support and access to the SEO tools your business needs to succeed. Drop by stand 287 for your Exclusive 30 day Free Trial

ChriSEO Ltd gives you the knowledge to manage your search engine optimisation (SEO) and online marketing in-house. Our range of comprehensive SEO packages are designed with start-ups in mind, offering a unique combination of training, support and access to the SEO tools your business needs to succeed.

Managing your SEO in-house, with our expert support, means you stay in control of your online marketing spend whilst ensuring you maximise your search engine exposure and increase traffic and sales through the online channel.

We have already helped some of the UK’s leading small businesses achieve their online search objectives and our enviable client list includes Wolsey.com, Buyspares.co.uk, Repaircare.co.uk, Karndean.com and many more.

If a complete solution encompassing comprehensive SEO training, on-going support and access to specialist industry tools is what your business needs contact the ChriSEO Ltd Search Engine Optimisation (SEO) Training Agency on 0800 112 0022 or visit us at stand 287

1 Keyword focused anchor text in external links
2 Quality of external link sources
3 Quantity of external links
4 Diversity of link sources
5 Link type and placement

The reason so many of the main ranking factors are offsite are down to the level of control we have over them. For example all of our onsite ranking factors are in our full control! So for the less scrupilous amongst us, the onsite ranking factors are open to our own levels of spam / manipulation.

When i manage SEO for clients i obviously first sort out there onsite optimisation, thats the easy part, secondly i have to introduce a link building strategy, thats the hard part (and most time consuming).

Interesting Fact: – Most of your competitors (except in top level niches e.g. insurance, comparison sites, job sites etc) really dont have anymore than 50 unique top level links coming into there site.

This means that if you embarked on a ‘high quality’ link building campaign, you’d only need to build 5 high quality links a month over the course of a year to beat your competitors to the top rankings in the search engines.

By high quality links i mean….

1.         Every link is relevant; non-paid (free), one-way, non-reciprocal, non-three-way, static and without “nofollow” to our website.

2.         All Links are from different Class-C IP addresses.

3.         Not blocked by robots.txt

4.         NO rented or bought links

5.         All link pages have a recent Google cache (within the last 4 weeks).

6.         No links on sites that have been banned or blacklisted by Google.

7.         Only first level domains (TLD & ccLD)

8.         Links have been manually created / submitted over a period of time.

9.         No directory submissions, No forum posts, No blog comments, No social bookmarks, No ping sites, No classified ads, No guest books, No link farms, No spam sites and No links within newsgroups.

10.       No java links, jump scripts, framed pages, redirects, cloaking, CSS redirects, 301 redirects, dynamic links, flash sites/pages, hidden links, no string parameters, session ID’s, etc.

11.       Any guest blog posts or articles are unique and verified unique by copyscape and only used once.

12.       Page on which the link is placed has no more than 100 outbound links.

13.       Links are not be labelled or titled sponsored, links, ads etc.

14.       Links are active, permanent with no expiration dates and must not need any payment.

15.       No fake PR sites

16.       Link pages are related.

17.       Text links only, no image-links

That’s a lot of criteria to stick to when sourcing high quality links!

You’ll obviously back this up with your usual link building through blog and forum comments aswell as reciprocal linking etc as while the SEO benefit isnt necessarily there, the traffic element is.

So how do you get those much sort after high level links?

Easy, if you have a high quality site and want to find out how you can get 5 high level links each month, Contact me here through opening a support ticket and selecting General Support, make sure you send me your site/s URLs!

For those on the forum entering the contest, please use the following information.

Heres the image in png (let me know if you need it in a different format)
text image is here

I need the address

ChriSEO Ltd,
Central Boulevard, Blythe Valley Business Park,
Solihull, West Midlands B90 8AG

my phone number 0800 112 0022
chris(@)chriseo.co.uk
www.chriseo.co.uk
Twitter ID – www.twitter.com/chriseouk

I’m looking for something really creative thanks

Well for SEO’s this has created a nice new role, that of Reputation Management! I now personally look after several businesses reputations online and its a challenging job, but you know what? when i research my clients websites often these negative posts are the strongest links into a clients website they have! No BS!

You see, creating a ‘pillar article’ that encourages people to link into you is often one of the hardest tasks we have as an SEO (every SEO’d site should have pillar articels / categories), and managing reputation on other peoples websites is again a difficult job to do, so my advice is to create an area on your website that allows people to discuss your business in an open manner (your negative managed pillar article). You see people will always post negative sh*t, but if its on your site you can at least manage it to a certain level, OK to be really fair you shouldnt moderate all there posts deleting all the bad stuff and just leaving the good stuff, but you can at least reply on your own website. People also like to link to negative stuff, in fact more people will often refer people too and link to negative posts than to useful articles, i did have an example here but i dont want to single one business out, just drop me an email if you want to see this example.

So what i’m trying to get across here is that try and provide a medium online that people can use to express there feelings about your business, a kind of reverse testimonial page is how some might see it but an ‘open discussion forum where people can express there concerns’ is probably a better way to word it and you can then respond in an official manner here.

Remember…

Every site needs pillar articles / category pages and one of these can be an ‘express your opinion page’

If you find a negative post about your business online, dont use that site as a sort of unofficial response page / site, just aim to bury the site further down the rankings

Dont lose sleep over it, the more internet savvy of us are aware people will post negative stuff, as long as the positives out weigh the negatives it wont be a major problem

Accept that at least you’re getting a strong link lol

Employ a reputation management company (me if you like!!!) ideally before the negative stuff starts

Don’t be one of the 8 stone wet through, got no mates, never had a girlfriend idiots think about it first and address your issues with the company concerned, you know what they’ll probably bend over backwards to resolve your issues!

Interested in reputation management? Then give me a shout!

ChriSEO came about by a couple of different people referring to me as ChriSEO and i liked it and it kind of stuck!

Like you, i had several issues with rebranding myself, namely the consolidation of a number of websites into one. In the following blog posts i’ll show you the things you need to do when moving one (or a group of) site/s to a new website.

I’ll add quick links below for you

I wish you all a prosperous 2011