SEO Training | Magento Training

You know when you get that 8 stone wet through, got no mates, never had a girlfriend idiot write a negative post about your business online, its p*sses you off! (It currently hasnt happened to me, and please dont be the first to do it! LOL ) but i’ve seen it happen numerous times to various clients, especially those in service industries as unfortunately life is such you cant please everyone all of the time, no matter how hard you try and with the internet being a faceless medium it allows that idiot to all of a sudden become an ‘Internet Hardman’ and really lay into you.

Well for SEO’s this has created a nice new role, that of Reputation Management! I now personally look after several businesses reputations online and its a challenging job, but you know what? when i research my clients websites often these negative posts are the strongest links into a clients website they have! No BS!

You see, creating a ‘pillar article’ that encourages people to link into you is often one of the hardest tasks we have as an SEO (every SEO’d site should have pillar articels / categories), and managing reputation on other peoples websites is again a difficult job to do, so my advice is to create an area on your website that allows people to discuss your business in an open manner (your negative managed pillar article). You see people will always post negative sh*t, but if its on your site you can at least manage it to a certain level, OK to be really fair you shouldnt moderate all there posts deleting all the bad stuff and just leaving the good stuff, but you can at least reply on your own website. People also like to link to negative stuff, in fact more people will often refer people too and link to negative posts than to useful articles, i did have an example here but i dont want to single one business out, just drop me an email if you want to see this example.

So what i’m trying to get across here is that try and provide a medium online that people can use to express there feelings about your business, a kind of reverse testimonial page is how some might see it but an ‘open discussion forum where people can express there concerns’ is probably a better way to word it and you can then respond in an official manner here.

Remember…

Every site needs pillar articles / category pages and one of these can be an ‘express your opinion page’

If you find a negative post about your business online, dont use that site as a sort of unofficial response page / site, just aim to bury the site further down the rankings

Dont lose sleep over it, the more internet savvy of us are aware people will post negative stuff, as long as the positives out weigh the negatives it wont be a major problem

Accept that at least you’re getting a strong link lol

Employ a reputation management company (me if you like!!!) ideally before the negative stuff starts

Don’t be one of the 8 stone wet through, got no mates, never had a girlfriend idiots think about it first and address your issues with the company concerned, you know what they’ll probably bend over backwards to resolve your issues!

Interested in reputation management? Then give me a shout!